Cradle to Cradle

This piece is another that does a great job of taking part not only in the solution, but also in the blame. The authors have a rapport with any reader knowing of the company they run trying to find more environmentaly friendly, sometimes off the wall strategies for approaching everyday life. Companies can even get cradle to cradle awards for being especially eco-friendly/innovative. In this exerpt, the authors manage to convey ideas that some may look at as inveasable and show that they can, in fact, be acheived. They do this by admitting that it seems like it cannot be done, then going on to explain not only how it can be done, but also the benifits, as it is with the garden rooftops. This writing contains a lot of stories of successes the authors have had - every person likes proof of a working model. Overall, a more friendly tone is taken - a lot of collective we's are used. The metaphor of the cherry tree is powerful in showing that there is a way to create useful waste if we would just stop being comfortable in what we do. As well, the inclusion of small seemingly insignificant facts such as the biomass of ants leads to meaningful facts such as though ants have a much larger biomass, they have almost no negative impact on the Earth.